News Item: August 30, 2011

Kessler Skis and Snowboards Now Available in Canada


Burlington, Canada and Baar, Switzerland, September 2, 2011 - Apex Sport and Kessler Swiss AG are pleased to announce their agreement to introduce the Kessler Ski and Snowboard brand to Canada. Previously available only by direct order from the Swiss factory, Apex Sport will import a limited number of skis and snowboards for the Canadian market in 2011.

Kessler offers the highest performing ski and snowboard for the advanced to expert rider.

A big thank you and props to Hansjuerg Kessler and his team for truly being artisans of the snowboard world."Seth Wescott, Double Olympic Gold Medalist, 9 time X Games Medalist

Kessler is the most successful snowboard brand in Olympic and X Games history. At the Olympic Games, World Championships and the World Cup, over 80% of the snowboarding medalists rode Kessler boards that were manufactured in the town of Braunwald, Switzerland. Recently at the Winter Olympics in Vancouver, Kessler boards won 6 medals, making Kessler the most successful snowboarding brand at the Olympic Games. At the X-Games 2011 in Aspen, USA, 5 of 6 medals went to riders on Kessler BX boards.

In the words of Seth Wescott, Two time Olympic Gold Medalist, “In all of my years working with people like Burton, Atomic, and Rossignol, I had never received such treatment or seen such a perfect finished product. A big thank you and props to Hansjuerg Kessler and his team for truly being artisans of the snowboard world.”

"Before locking down this agreement, I insisted on an entire season of extensive testing." said Henry Kim, President of Apex Sport. "Every tester - male and female, from racers to advanced riders - came back with high praise. Most of the comments centred around the edge grip and the confident, composed ride during sketchy conditions. I am thrilled to be introducing Kessler to Canadian skiers and snowboarders."

Although best known for gold medal racing snowboards, Kessler makes easy handling and high performing snowboards and skis for all conditions and all riders. For information on the entire Kessler line, visit www.kessler-canada.com

Contact: [email protected]
416-551-4714